The Gorilla Digital began the implementation of the campaign by performing market research and identifying the keywords potential customers were searching for to find the type of products Mattress Mick’s was selling. When building the website, The Gorilla Digital created location based content that would appear in the local search results when a potential buyer searched for Mattress Mick’s prized keywords. Combined with a powerful web design, the team was able to deliver remarkable results that increased the revenue from €5k monthly to €150K monthly over a 3 year time span.